BOMBA Courses can be taken individually -- at your own pace. The courses are designed to give the business owner immediate results.
While the Masterclass is recommended to hold you accountable, to challenge your assumptions, and to give you a community of peers, many business owners have schedules that make a year-long, monthly, commitment difficult.
Taking courses individually, it’s recommended that you take them in the suggested chapter order as each class builds on those before and many use exercises done in previous courses.
One-on-one coaching is available.
Learn all about your strengths in a 45-minute CoreClarity StrengthsFinder discussion with Deb
Revisit your excitement about starting your company and what’s changed.
Review your history and what you’ve already accomplished.
Reassess your Mission, Vision and Purpose Statements. Are they still current?
Who are your customers?
Why did they choose you?
What attributes do they share?
How do you discuss innovative ideas with your clients?
Who is your target client? Can you characterize their personas?
Your client list, and their responses to your inquiries, are an important part of the BOMBA learning process.
Your price points
Your product pitch
Your competitive advantage
Most business owners start with a basic product or service but don’t expand the offerings or raise their prices. Ask yourself if you’re swimming in a red ocean or selling the purple cow. Study Porter’s 5 Competitive Forces to understand how your product responds to marketplace disruptions.
At BOMBA, we realign your numbers into a “Management Financial Statement.” While the top revenue, and bottom profitability, lines stay the same, the simplified financial statement customized for your business enables you to make good financial decisions based on your numbers!
BOMBA Financial Bootcamp will walk you through your financial statements and monthly cash flows, help you build your short and long term projection models, and set you on a course to understand your leverage capabilities. You have more resources than you know
Marketing channels that are working
New marketing channels to try
CRM (and other platform) successes
Keep in Touch strategies
Centers of Influence and Influencers
We will design a Marketing Campaign using a new channel and analyze your ROI. Finally, we will develop your Marketing Plan for the next 12 months. It’s possible!
Planning and managing the sales process
Researching the prospect
Designing first meeting take-aways and follow up
Setting sales goals
Projecting company growth and profitability.
This class is currently only available with the BOMBA Masterclass.
Diagram the sales process from marketing lead to close
Develop a delivery dashboard
Identify all internal and external partners and their roles
Follow the money backwards through the sales process
Discuss “Crisis Management”
Are all your procedures documented? Or do you have to reinvent the wheel each time? Start talking with your BOMBA business owners, maybe some procedures can be shared…
Well-written job descriptions
Strong company culture
The right people in the right seats
Consistent hiring, firing and onboarding systems
Growth versus Profitability
Business Valuation and Multiples
Exit Strategies and Market Timing
Selective worksheets (that you’ve already completed) result in your Strategic Plan. Continue with your monthly financials and quarterly rocks until you’re ready for your exit. Join our monthly BOMBA Alumni meetings to keep up with your cohort. CONGRATS!